Picture this.
You just started as a head of marketing in a B2B tech company.
Your CEO asks you to feed the sales teams with “warm leads” ASAP***.***
Here’s what you know about the target market:
At this point, you might feel a lot of pressure.
But don’t worry, all you need is to get clarity and prioritise your actions.
This is key if you want to bring fast results (and create trust with the sales team).
Borrow my 5-steps process to generate qualified pipeline in your first 90 days (and maximize your business impact):
Not all accounts are created equals.
And going after all companies would be a huge mistake.