Step 1: Full audit of your existing martech stack
Step 2: Identify the gaps in the funnel
Step 3: Define core use cases + where you want to be in 18 months
Step 4: Run a POC to validate the stack
Step 5: Integrate with your existing ecosystem
<aside> 💡 FREE RESOURCE: How to build your martech stack to scale your B2B SaaS in 2024
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Step 1: look at the deals closed the last 12 months
Step 2: identify why they bought + firmographic criteria
Step 3: Score the TAM by pain + intent signals
Step 4: Send hyper targeted messages
Step 5: Scale the winning sequences